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Reimagining the narrative of fashion in the African diaspora
Eyes on Industrial Design
Eyes on Industrial Design

Similar to architecture, industrial design is somewhat marked by its ubiquity and its functionality. It is both literally everywhere and yet its function is just as critical as its form. With little signs of stopping, meet three industrial designers of note.

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LivingPROTOChic TeamNovember 21, 2023Industrial Design, Samuel Ross, Virgil Abloh, Peter Mabeo, Mabeo Studio, Nifemi Marcus-Bello, A COLD WALL
Contemplating Made In Africa
Contemplating Made In Africa

Off the back of an inaugural ALARA x Brooklyn Museum partnership, just wrapped Lagos Fashion Week celebration, and even Beyonce’s wardrobe during her Renaissance World Tour, anecdotally, there has never been a more momentous time to be Made In Africa.

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BusinessPROTOChic TeamNovember 14, 2023ALARA, UNESCO, Lagos Fashion Week, Made In Africa, Telfar
The Other Queen B: The Power of Bonang Matheba
The Other Queen B: The Power of Bonang Matheba

It wouldn’t be the first time we’ve noticed the impressive social dominance of the other Queen B, that is Bonang Matheba, a media personality based in Johannesburg.

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CulturePROTOChic TeamNovember 7, 2023Bonang Matheba
Introducing PROTOChic Weekly Dispatch
Introducing PROTOChic Weekly Dispatch

We are excited to announce the launch of our dedicated newsletter direct to your inbox every week.

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CulturePROTOChic TeamJuly 10, 2023Weekly Dispatch, PROTOChic, Editor's Picks
On Africa's Global Influence
On Africa's Global Influence

After opening hours at the Brooklyn Museum, a few hundred folks gathered to hear a highly anticipated dialogue on the influence of Africa on the global stage with revered contemporary artist Kehinde Wiley and pioneering founder of ALÁRA Reni Folawiyo.

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FashionPROTOChic TeamJune 25, 2023ALARA, Reni Folawiyo, Kehinde Wiley, Brooklyn Museum, Most Popular
2022 Year In Review
2022 Year In Review

2022 in review — a few stories that stood out from the year that was.

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FashionPROTOChic TeamJanuary 1, 2023Maximilian Davis, Pierre M'Pele, Travis Obeng-Casper, ABAJENG, Brother Vellies, Aurora James, Sherri McMullen, Lisa Folawiyo, Telfar, Telsha Anderson, Loza Maléombho, Post-Imperial, Ibrahim Kamara, Christopher John Rogers, Most Popular
A Day at the Beach
A Day at the Beach

Our series “A Day In…” inspired by a desire to get after it in the midst of remote work, celebrating the art of dressing in the every day. Up next, an escape to the Hamptons.

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FashionPROTOChic TeamJuly 9, 2022Lemlem, Andrea Iyamah
A Day (Back In The Office)
A Day (Back In The Office)

Our new series “A Day In…” inspired by a desire to get after it in the midst of remote work, celebrating the art of dressing in the every day. Up next, brightening up Midtown grey.

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FashionPROTOChic TeamJuly 5, 2022Christopher John Rogers, AAKS
From Sketch to Sale, Christopher John Rogers Reflects
From Sketch to Sale, Christopher John Rogers Reflects

A few weeks before the iconic Met Gala’s opening of the In America: An Anthology of Fashion exhibition, Rogers took the stage at The Metropolitan Museum of Art with journalist Alina Cho to regale the crowd with never-before-revealed stories.

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BusinessPROTOChic TeamJuly 4, 2022Christopher John Rogers, Met Gala
Quick Take 06: Ib Kamara to Lead Art and Image at Off-White
Quick Take 06: Ib Kamara to Lead Art and Image at Off-White

Dazed’s Editor-In-Chief Ibrahim Kamara is having a busy year. Off the back of his directorial project “The Queen is Coming” for Abdel El Tayeb, he has recently been named Off-White’s latest Art and Image Director.

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FashionPROTOChic TeamMay 2, 2022Ibrahim Kamara, Virgil Abloh, Off-White, Louis Vuitton, Rafael Pavarotti
The Next Generation of Editors
The Next Generation of Editors

These bright minds and bright eyes leading the charge in London and Paris deserve to be acknowledged broadly, so here’s a toast to those radically shaping the future of fashion (hopefully for the better).

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BusinessPROTOChic TeamMarch 21, 2022Ibrahim Kamara, Kenya Hunt, Pierre M'Pele, Most Popular
Quick Take 05: Gifting for Self? Consider Fine Jewelry
Quick Take 05: Gifting for Self? Consider Fine Jewelry

In search of something, anything that will last or perhaps keen to consciously identify a piece that will pay for itself? Look no further than fine jewelry.

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FashionPROTOChic TeamDecember 24, 2021Fine Jewelry, Homer, Frank Ocean, Mateo New York, Monique Pean, Gift Giving Goals
Quick Take 04: New York Fashion Week Highlights
Quick Take 04: New York Fashion Week Highlights

The official New York Fashion Week (NYFW) has come and gone. And what an interesting week long affair it has evolved to be.

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FashionPROTOChic TeamSeptember 13, 2021LaQuan Smith, New York Fashion Week, Spring Summer 2022, Victor Glemaud, Met Gala, Pascale Theard
LaQuan Smith Claims His Crown
LaQuan Smith Claims His Crown

LaQuan Smith saves the glamour for his most devoted following in an evening runway presentation held at none other than the Empire State Building.

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FashionPROTOChic TeamSeptember 13, 2021Show Coverage, New York Fashion Week, LaQuan Smith, Spring Summer 2022, Puma
A Day in New York in 75 Degree Weather
A Day in New York in 75 Degree Weather

Introducing “A Day In…” — a new series inspired by a desire to get after it in the midst of remote work, celebrating the art of dressing in the every day. First up, Harlem Mondays.

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FashionPROTOChic TeamAugust 30, 2021Post-Imperial, Brother Vellies, Khiry, Style, New York
Tackling the Outside World with ITA Leisure
Tackling the Outside World with ITA Leisure

Waves of opening back up come with equal parts anxiety and eagerness. ITA Leisure would like to make that transition as restful and as soothing as possible.

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LivingPROTOChic TeamAugust 16, 2021ITA Leisure, Nigeria, Jade Akintola, Outdoor Goods, Derrick Adams, Ghana
Designers To Watch: BOTTER
Designers To Watch: BOTTER

Paris-based BOTTER has firmly connected its core values of sustainability consciousness into an eclectic mélange of stand-out pieces that appeal to a niche community.

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FashionPROTOChic TeamJuly 28, 2021BOTTER, Rushemy Botter, Lisi Herrebrugh, Jenke Ahmed Tailly, Curaçao, Sustainable Fashion, Editor's Picks
Quick Take 03: Christopher John Rogers Brings Strong Sense of Self to Target
Quick Take 03: Christopher John Rogers Brings Strong Sense of Self to Target

Target recently announced its newest roster of collaborators as part of its Designer Dress Collection, including with a one Christopher John Rogers to design a capsule of limited-edition dresses just in time for spring.

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BusinessPROTOChic TeamApril 19, 2021Christopher John Rogers, Target, Collaboration, Most Popular
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