The season of constant collaborations seems unending. Understanding how these partnerships support the young brand’s bottom line and in turn, feed the vibe machine of these established players is vitally important.
Read MoreWith almost a decade under its belt, AAKS has been steadily building its accessories brand one bag at a time. We check in with Afriyie-Kumi on approaching ten years in business and spy out her plans for a physical shop.
Read MoreBeyond their primary talent, celebrities are in the business to dress. Stadium takeovers, music videos, and magazine covers serve as platforms to generate millions of eyeballs and a boost to sales as well as driving that ever-so-elusive desirability that can feed a brand in the long-term.
Read MoreOff the back of an inaugural ALARA x Brooklyn Museum partnership, just wrapped Lagos Fashion Week celebration, and even Beyonce’s wardrobe during her Renaissance World Tour, anecdotally, there has never been a more momentous time to be Made In Africa.
Read MoreA few weeks before the iconic Met Gala’s opening of the In America: An Anthology of Fashion exhibition, Rogers took the stage at The Metropolitan Museum of Art with journalist Alina Cho to regale the crowd with never-before-revealed stories.
Read MoreThese bright minds and bright eyes leading the charge in London and Paris deserve to be acknowledged broadly, so here’s a toast to those radically shaping the future of fashion (hopefully for the better).
Read MoreTarget recently announced its newest roster of collaborators as part of its Designer Dress Collection, including with a one Christopher John Rogers to design a capsule of limited-edition dresses just in time for spring.
Read MoreA summer of social distancing and interrupted supply chains have challenged business owners to navigate an operational labyrinth — yet for those still persisting, the figurative back against the wall can lead to even better creation.
Read MoreWhat needs to change in the global fashion ecosystem to lay forth a path towards equitable inclusion and diversity at the highest levels? The short answer: a lot of things, a structural overhaul of the status quo. Yet the long answer is also a lot of things.
Read MoreIt has a been a long time and in this time, myriad challenges have left even the strongest of us undeniably raw, emotionally exhausted, and intellectually untethered.
Read MoreThe end of the decade brought one of the first design collaborations between the ascendant global influence of social star Temi Otedola, best known as JTO Fashion, and contemporary menswear label Orange Culture.
Read MoreNew York-based travel startup Tastemakers Africa recently announced that they closed a $1M seed round. For five years, founder Cherae Robinson has been expanding the narrative on travel within Africa with her experience-booking app.
Read More"Quick Take" is a new series dedicated to short-form insights on the business of fashion and the expanding industry across the diaspora. From Johannesburg to New York, catch our take on the creatives capturing our collective imagination. First up, South African designers Palesa Mokubung and Thebe Magugu.
Read MoreIn a (very) recent period lauding black talents throughout the entertainment industry, a shining light has turned to the image-makers responsible for dressing these celebrities. PROTOChic sat in on a dynamic conversation with a rather influential group on the road to greater inclusion and representation on the red carpet.
Read MoreAndrea Iyamah’s Autumn 2018 campaign puts its iconic swimwear silhouettes front and center of sentimental backdrops inspired by its creative director’s “fondest memories as a Nigerian child.”
Read MoreIf there is one word to describe Tongoro Studio founder and creative director Sarah Diouf, it is relentless. Launching two years ago, Diouf saw a need in the market for accessibly priced and stylish casual wear that was as versatile as the lifestyle she leads.
Read MoreIt is safe to say there was some pressure for CEO and Creative Director Carly Cushnie, who took control of her 10-year old brand, now known as CUSHNIE, after separating ways with her co-founder Michelle Ochs eight months ago.
Read MoreWe are proud to announce the launch of our latest initiative 'West Africa to the West,' a series focused on West African artisanal heritage and creative confidence connecting to a global consumer.
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