South African designer Thebe Magugu has charted an especially pioneering path over the past ten years. His next chapters expands his fashion ethos of heritage storytelling into luxury hospitality and a second retail flagship in Cape Town.
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Beyond the stairs, we were keen to see behind the curtain of the latest exhibition Sleeping Beauties: Reawakening Fashion at The Metropolitan Museum of Art’s Costume Institute. A strong yet mighty handful of contemporary diaspora brands had their moment in the spotlight.
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In the midst of running a global fashion business, Thebe Magugu announced the opening of his first flagship “campus” in Johannesburg, South Africa.
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LVMH announced the 2024 semi-finalists for their annual prize for young fashion designers. Of the 20 contenders, one name stood out — Agbobly.
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Since 2016, PROTOChic has been committed to bringing the best of fashion and culture from the diaspora and beyond. We are beyond elated to share our next iteration with our Founding Supporter membership.
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"Quick Take" is a new series dedicated to short-form insights on the business of fashion and the expanding industry across the diaspora. From Johannesburg to New York, catch our take on the creatives capturing our collective imagination. First up, South African designers Palesa Mokubung and Thebe Magugu.
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PROTOChic chatted with Thebe Magugu last year, asking how the contemporary womenswear South African designer starts his day. That same sense of playfulness rang true in his Spring / Summer 2018 collection presented during South Africa Fashion Week.
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Summer is still in full swing lest you forgot and our favorite style icons in the making were rocking the best of ensembles this past weekend.
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