Lulama — Fashion in the African Diaspora - Stories

Thebe Magugu Bridges Heritage Stories with Global Ambitions

South African designer Thebe Magugu has charted an especially pioneering path over the past ten years. His next chapters expands his fashion ethos of heritage storytelling into luxury hospitality and a second retail flagship in Cape Town.

LivingPROTOChic TeamMarch 9, 2026Thebe Magugu, Mount Nelson, South Africa, LVMH Prize, Lulama, Trevor Stuurman, Banele Khoza, Zanele Muholi, Zizipho Poswa, Zandile Tshabalala, Lorenzo Plaatjies, Southern Guild, Most Popular

Social Cues: The Best Dressed from Mercedes-Benz Fashion Week Johannesburg

Street style was vibrant yet again this past weekend during the Mercedes-Benz Fashion Week Johannesburg (MBFWJ) held over three days at the luxurious Mall of Africa.

FashionPROTOChic TeamAugust 21, 2017Social Cues, Mercedes-Benz Fashion Week, Johannesburg, South Africa, Cassandra Twala, Lulama, Trevor Stuurman, Linda Sifumba, Nadia Nakai, Yoliswa Mqoco, Nandipha Mqoco, Dr. Precious Moloi-Motsepe, African Fashion International

Street Snaps at South African Fashion Week

No matter the city, fashion week will always draw out one's style sensibilities - whether it is quirky, modest, ethereal, or somewhere in-between.

FashionPROTOChic TeamMarch 31, 2017South African Fashion Week, Lulama, Kenny Jules Morifi-Winslow, Cassandra Twala, Luthando Shosha, Nandipha Mqoco, Yoliswa Mqoco, Street Snaps

The 17 Best Fashion Instagrams to Kickstart 2017

It is no question that inspiration floweth abundantly on Instagram and following many many New Year celebrations, our favorite stylish celebrities and creatives were at it again sharing their 2017 first looks.