LVMH Prize — Fashion in the African Diaspora - Stories

Thebe Magugu Bridges Heritage Stories with Global Ambitions

South African designer Thebe Magugu has charted an especially pioneering path over the past ten years. His next chapters expands his fashion ethos of heritage storytelling into luxury hospitality and a second retail flagship in Cape Town.

LivingPROTOChic TeamMarch 9, 2026Thebe Magugu, Mount Nelson, South Africa, LVMH Prize, Lulama, Trevor Stuurman, Banele Khoza, Zanele Muholi, Zizipho Poswa, Zandile Tshabalala, Lorenzo Plaatjies, Southern Guild, Most Popular

Designer To Watch: Agbobly

LVMH announced the 2024 semi-finalists for their annual prize for young fashion designers. Of the 20 contenders, one name stood out — Agbobly.

FashionPROTOChic TeamMarch 5, 2024Fashion, LVMH Prize, Agbobly, Thebe Magugu, Wales Bonner, Kenneth Ize, BOTTER, Ahluwalia, Nicholas Daley

Quick Take 01: South African Designers

"Quick Take" is a new series dedicated to short-form insights on the business of fashion and the expanding industry across the diaspora. From Johannesburg to New York, catch our take on the creatives capturing our collective imagination. First up, South African designers Palesa Mokubung and Thebe Magugu.