In the midst of running a global fashion business, Thebe Magugu announced the opening of his first flagship “campus” in Johannesburg, South Africa.
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Debunking beauty myths feels more important than ever. We’re at what appears to be an unending trajectory of consumer comfort with trialing new experimental treatments and innovative cosmetic procedures. Yet not all products are created (or rather tested) equally.
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LVMH announced the 2024 semi-finalists for their annual prize for young fashion designers. Of the 20 contenders, one name stood out — Agbobly.
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FIT-trained designer Nia Thomas launched her eponymous ethical knitwear brand in 2018 in New York City and expanded her independent practice with a relocation to Mexico City amidst the global pandemic.
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Lagos Space Programme has long been whispered and observed with curiosity. Their latest showing towards the end of Paris Men’s Fashion Week felt like the whisper had turned into an audible shout.
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Cameroonian Imane Ayissi is one of the few to consistently show on the Haute Couture calendar.
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For the past few months, we’ve been profiling industrial designers who meld function and form. Practitioners today can find their designs enjoy a level of protected status and/or in some cases, a level of ubiquity that frankly cannot be easily found in other domains.
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The season of constant collaborations seems unending. Understanding how these partnerships support the young brand’s bottom line and in turn, feed the vibe machine of these established players is vitally important.
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There has arguably never been a better time to be a beauty founder. For more established players, we’ve seen a few sizable exits on the haircare side. However, the same has yet to be seen within skincare and color cosmetics brands led by diaspora founders.
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2023 in review — a few stories that stood out from the year that was.
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With almost a decade under its belt, AAKS has been steadily building its accessories brand one bag at a time. We check in with Afriyie-Kumi on approaching ten years in business and spy out her plans for a physical shop.
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Beyond their primary talent, celebrities are in the business to dress. Stadium takeovers, music videos, and magazine covers serve as platforms to generate millions of eyeballs and a boost to sales as well as driving that ever-so-elusive desirability that can feed a brand in the long-term.
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A couple months ago, Bottega Veneta announced its support for the newly-established print publication Air Afrique. At the time, it was described as “a platform dedicated to afro-diasporic art and conversation.” Alas, the first issue of Air Afrique has arrived.
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Since 2016, PROTOChic has been committed to bringing the best of fashion and culture from the diaspora and beyond. We are beyond elated to share our next iteration with our Founding Supporter membership.
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While the RWT may have concluded, the global Beyhive have been in eager anticipation for the concert film that drops this week. For the eagle-eyed journalists who clocked every custom look, you may have noticed a new crop of designers making their mark on the main stage.
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Similar to architecture, industrial design is somewhat marked by its ubiquity and its functionality. It is both literally everywhere and yet its function is just as critical as its form. With little signs of stopping, meet three industrial designers of note.
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Off the back of an inaugural ALARA x Brooklyn Museum partnership, just wrapped Lagos Fashion Week celebration, and even Beyonce’s wardrobe during her Renaissance World Tour, anecdotally, there has never been a more momentous time to be Made In Africa.
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It wouldn’t be the first time we’ve noticed the impressive social dominance of the other Queen B, that is Bonang Matheba, a media personality based in Johannesburg.
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