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Reimagining the narrative of fashion in the African diaspora
Designer To Watch: Vicnate
Designer To Watch: Vicnate

This luxury brand has quietly been on the rise and only become much buzzier since late last year. Founded by Victor Anate in 2019, the evening wear label has achieved a few major milestones.

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FashionPROTOChic TeamJuly 15, 2024Vicnate, Victor Anate, ALARA, Zinkata, Funmi Iyanda, Naomi Campbell, Eku Edewor, Ituen Basi
Introducing Notes On Contentment
Introducing Notes On Contentment

We’re excited to share an ongoing solo exhibition Notes On Contentment by American artist Freddie L. Rankin II.

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CulturePROTOChic TeamJuly 8, 2024Abstraction, Freddie L. Rankin II, Oladunni Oladipo
Statement Coats from South Africa
Statement Coats from South Africa

Rich Mnisi, the designer behind the eponymous South African label started in 2015, is no stranger to bold maximalist prints and minimalist silhouettes.

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FashionPROTOChic TeamJuly 1, 2024Rich Mnisi, Statement Coats, South Africa, Fall 2024
Acquisition for A-COLD-WALL*
Acquisition for A-COLD-WALL*

Exits for small- and medium-sized brands are generally far and few between, so we were intrigued to hear that nine-year-old brand A-COLD-WALL* announced its sale to Tomorrow Ltd.

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BusinessPROTOChic TeamJune 24, 2024A COLD WALL, Samuel Ross, Martine Rose, Tomorrow Ltd
Asa Champions Nigerian Fashion
Asa Champions Nigerian Fashion

French-Nigerian multi-genre songstress Asa brought elegant sophistication for the second cover of GQ South Africa’s Music & Creativity issue wearing the best of Nigerian fashion.

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FashionPROTOChic TeamJune 17, 2024Asa, Momo Hassan-Odukale, Kilentar, Lagos Space Programme, Vicnate, Lisa Folawiyo, Refine Studios, Raenna
The Arrival of Magugu House
The Arrival of Magugu House

In the midst of running a global fashion business, Thebe Magugu announced the opening of his first flagship “campus” in Johannesburg, South Africa.

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BusinessPROTOChic TeamJune 10, 2024Thebe Magugu, Virgil Abloh, Maximilian Davis, Andrea Iyamah, Temple Muse, Lotte Accra, Merchants On Long, MaXhosa by Laduma
State of Inclusive Beauty
State of Inclusive Beauty

Debunking beauty myths feels more important than ever. We’re at what appears to be an unending trajectory of consumer comfort with trialing new experimental treatments and innovative cosmetic procedures. Yet not all products are created (or rather tested) equally.

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BeautyPROTOChic TeamMay 20, 2024Inclusion, Dr. Rose Ingleton, Klur, Cecred, Beyonce, Lesley Thornton
Designer To Watch: Agbobly
Designer To Watch: Agbobly

LVMH announced the 2024 semi-finalists for their annual prize for young fashion designers. Of the 20 contenders, one name stood out — Agbobly.

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FashionPROTOChic TeamMarch 5, 2024Fashion, LVMH Prize, Agbobly, Thebe Magugu, Wales Bonner, Kenneth Ize, BOTTER, Ahluwalia, Nicholas Daley
Mexico City Dreams with Nia Thomas
Mexico City Dreams with Nia Thomas

FIT-trained designer Nia Thomas launched her eponymous ethical knitwear brand in 2018 in New York City and expanded her independent practice with a relocation to Mexico City amidst the global pandemic.

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FashionPROTOChic TeamFebruary 27, 2024Nia Thomas, Mexico City, Knitwear, Azotea
Brand To Watch: Lagos Space Programme
Brand To Watch: Lagos Space Programme

Lagos Space Programme has long been whispered and observed with curiosity. Their latest showing towards the end of Paris Men’s Fashion Week felt like the whisper had turned into an audible shout.

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FashionPROTOChic TeamFebruary 20, 2024Lagos Space Programme, Adeju Thompson, Reni Folawiyo, Mobolaji Dawodu, Menswear, Fall 2024
Haute Couture Imagination with Imane Ayissi
Haute Couture Imagination with Imane Ayissi

Cameroonian Imane Ayissi is one of the few to consistently show on the Haute Couture calendar.

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FashionPROTOChic TeamFebruary 13, 2024Imane Ayissi, Haute Couture, Spring Summer 2024
Design Du Jour
Design Du Jour

For the past few months, we’ve been profiling industrial designers who meld function and form. Practitioners today can find their designs enjoy a level of protected status and/or in some cases, a level of ubiquity that frankly cannot be easily found in other domains.

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LivingPROTOChic TeamJanuary 30, 2024Industrial Design, Bernard James, USM, Telfar, Reginald Sylvester II
Collaboration Overload
Collaboration Overload

The season of constant collaborations seems unending. Understanding how these partnerships support the young brand’s bottom line and in turn, feed the vibe machine of these established players is vitally important.

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BusinessPROTOChic TeamJanuary 16, 2024Collaboration, Wales Bonner, Blackstock & Weber, T.A. New York, Chris Echevarria, Telsha Anderson, Grace Wales Bonner
Beauty Founders Spill
Beauty Founders Spill

There has arguably never been a better time to be a beauty founder. For more established players, we’ve seen a few sizable exits on the haircare side. However, the same has yet to be seen within skincare and color cosmetics brands led by diaspora founders.

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BeautyPROTOChic TeamJanuary 9, 2024Hyper Skin, epi.logic, Ami Cole, Sean Garette, Dr. Chaneve Jenniton, Diarrha N'Diaye-Mbaye, Desiree Verdejo, Venture Capital, Skincare
2023 Year In Review
2023 Year In Review

2023 in review — a few stories that stood out from the year that was.

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FashionPROTOChic TeamJanuary 2, 2024Pharrell Williams, Edward Enninful, I.AM.ISIGO, BOTTER, Feben, T.A. New York, Telfar, Wales Bonner, Blackstock & Weber, Aisling Camps, Nia Thomas, Chioma Nnadi, waf., Kimeze, Bonang Matheba, Bianca Saunders, Martine Rose, Maximilian Davis, Christopher John Rogers, ALARA, Bernard James, Beyonce, Diotima, Khiry
Approaching Ten Years with AAKS
Approaching Ten Years with AAKS

With almost a decade under its belt, AAKS has been steadily building its accessories brand one bag at a time. We check in with Afriyie-Kumi on approaching ten years in business and spy out her plans for a physical shop.

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BusinessPROTOChic TeamDecember 26, 2023AAKS, Akosua Afriyie-Kumi, Ghana, Accessories, Accra
The Business of Celebrity Dressing
The Business of Celebrity Dressing

Beyond their primary talent, celebrities are in the business to dress. Stadium takeovers, music videos, and magazine covers serve as platforms to generate millions of eyeballs and a boost to sales as well as driving that ever-so-elusive desirability that can feed a brand in the long-term.

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BusinessPROTOChic TeamDecember 19, 2023Burna Boy, Bonang Matheba, South Africa, Nigeria, BOTTER, Ntwana
Niche Media: Meet Air Afrique
Niche Media: Meet Air Afrique

A couple months ago, Bottega Veneta announced its support for the newly-established print publication Air Afrique. At the time, it was described as “a platform dedicated to afro-diasporic art and conversation.” Alas, the first issue of Air Afrique has arrived.

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CulturePROTOChic TeamDecember 12, 2023Air Afrique, Abdel El Tayeb, Ib Kamara
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