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Reimagining the narrative of fashion in the African diaspora
A Summer Seasonal Edit
A Summer Seasonal Edit

As all signs point towards a summer with clear skies and somewhat bearable temperatures, PROTOChic is back with yet another seasonal edit of the very best from the diaspora and beyond.

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FashionPROTOChic TeamJune 10, 2025Althea McNish, Wales Bonner, kim, abio, mate, mcm, j, African Fashion
Quick Take 07: Edges of Ailey & NYFW Dates
Quick Take 07: Edges of Ailey & NYFW Dates

Just a few need-to-know happenings headed to New York this September.

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CulturePROTOChic TeamAugust 26, 2024Alvin Ailey American Dance Theater, NYFW, Spring Summer 2025, New York Fashion Week, Whitney Museum
Designer to Watch: Bernard James
Designer to Watch: Bernard James

Brooklyn fine jeweler Bernard James has been on a rather steady trajectory due to his thoughtful and intentional assortment of exquisite and timeless designs.

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FashionPROTOChic TeamAugust 19, 2024Bernard James, Fine Jewelry
Looking Back on Men’s Spring / Summer 2025
Looking Back on Men’s Spring / Summer 2025

PROTOChic takes a closer look back at Men’s Spring / Summer 2025 and revisits a highlight or two from the season that was.

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FashionPROTOChic TeamAugust 12, 2024Bianca Saunders, Martine Rose, Wales Bonner, Louis Vuitton, Pharrell Williams, Anonymous Club, Shayne Oliver, Hood By Air, Grace Wales Bonner
Olympic Proportions
Olympic Proportions

There was plenty to remark on regarding the Opening Ceremony for the 2024 Paris Summer Olympics. While we thought we were well aware of most of what was to come, there were indeed a few treats on the fashion front that made for a pleasant surprise.

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CulturePROTOChic TeamAugust 5, 2024Telfar, Olympics, Labrum, Stella Jean
A Handful at The Met’s Costume Institute
A Handful at The Met’s Costume Institute

Beyond the stairs, we were keen to see behind the curtain of the latest exhibition Sleeping Beauties: Reawakening Fashion at The Metropolitan Museum of Art’s Costume Institute. A strong yet mighty handful of contemporary diaspora brands had their moment in the spotlight.

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CulturePROTOChic TeamJuly 29, 2024Torisheju, BOTTER, Met Gala, Stephen Burrows, Feben, Thebe Magugu, Maki Oh, Francesca Lake, Erykah Badu
Sherri McMullen Picks Winners
Sherri McMullen Picks Winners

Very few can surpass the track record of launching emerging designers onto a wider platform than Sherri McMullen of her self-titled store nestled in Oakland, California.

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BusinessPROTOChic TeamJuly 22, 2024Sherri McMullen, Diotima, Christopher John Rogers, Rachel Scott, Ayesha Curry, Lauren Harwell Godfrey, Maki Oh, Lisa Folawiyo, McMullen
Designer To Watch: Vicnate
Designer To Watch: Vicnate

This luxury brand has quietly been on the rise and only become much buzzier since late last year. Founded by Victor Anate in 2019, the evening wear label has achieved a few major milestones.

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FashionPROTOChic TeamJuly 15, 2024Vicnate, Victor Anate, ALARA, Zinkata, Funmi Iyanda, Naomi Campbell, Eku Edewor, Ituen Basi
Introducing Notes On Contentment
Introducing Notes On Contentment

We’re excited to share an ongoing solo exhibition Notes On Contentment by American artist Freddie L. Rankin II.

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CulturePROTOChic TeamJuly 8, 2024Abstraction, Freddie L. Rankin II, Oladunni Oladipo
Statement Coats from South Africa
Statement Coats from South Africa

Rich Mnisi, the designer behind the eponymous South African label started in 2015, is no stranger to bold maximalist prints and minimalist silhouettes.

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FashionPROTOChic TeamJuly 1, 2024Rich Mnisi, Statement Coats, South Africa, Fall 2024
Acquisition for A-COLD-WALL*
Acquisition for A-COLD-WALL*

Exits for small- and medium-sized brands are generally far and few between, so we were intrigued to hear that nine-year-old brand A-COLD-WALL* announced its sale to Tomorrow Ltd.

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BusinessPROTOChic TeamJune 24, 2024A COLD WALL, Samuel Ross, Martine Rose, Tomorrow Ltd
Asa Champions Nigerian Fashion
Asa Champions Nigerian Fashion

French-Nigerian multi-genre songstress Asa brought elegant sophistication for the second cover of GQ South Africa’s Music & Creativity issue wearing the best of Nigerian fashion.

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FashionPROTOChic TeamJune 17, 2024Asa, Momo Hassan-Odukale, Kilentar, Lagos Space Programme, Vicnate, Lisa Folawiyo, Refine Studios, Raenna
The Arrival of Magugu House
The Arrival of Magugu House

In the midst of running a global fashion business, Thebe Magugu announced the opening of his first flagship “campus” in Johannesburg, South Africa.

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BusinessPROTOChic TeamJune 10, 2024Thebe Magugu, Virgil Abloh, Maximilian Davis, Andrea Iyamah, Temple Muse, Lotte Accra, Merchants On Long, MaXhosa by Laduma
State of Inclusive Beauty
State of Inclusive Beauty

Debunking beauty myths feels more important than ever. We’re at what appears to be an unending trajectory of consumer comfort with trialing new experimental treatments and innovative cosmetic procedures. Yet not all products are created (or rather tested) equally.

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BeautyPROTOChic TeamMay 20, 2024Inclusion, Dr. Rose Ingleton, Klur, Cecred, Beyonce, Lesley Thornton
Designer To Watch: Agbobly
Designer To Watch: Agbobly

LVMH announced the 2024 semi-finalists for their annual prize for young fashion designers. Of the 20 contenders, one name stood out — Agbobly.

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FashionPROTOChic TeamMarch 5, 2024Fashion, LVMH Prize, Agbobly, Thebe Magugu, Wales Bonner, Kenneth Ize, BOTTER, Ahluwalia, Nicholas Daley
Mexico City Dreams with Nia Thomas
Mexico City Dreams with Nia Thomas

FIT-trained designer Nia Thomas launched her eponymous ethical knitwear brand in 2018 in New York City and expanded her independent practice with a relocation to Mexico City amidst the global pandemic.

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FashionPROTOChic TeamFebruary 27, 2024Nia Thomas, Mexico City, Knitwear, Azotea
Brand To Watch: Lagos Space Programme
Brand To Watch: Lagos Space Programme

Lagos Space Programme has long been whispered and observed with curiosity. Their latest showing towards the end of Paris Men’s Fashion Week felt like the whisper had turned into an audible shout.

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FashionPROTOChic TeamFebruary 20, 2024Lagos Space Programme, Adeju Thompson, Reni Folawiyo, Mobolaji Dawodu, Menswear, Fall 2024
Haute Couture Imagination with Imane Ayissi
Haute Couture Imagination with Imane Ayissi

Cameroonian Imane Ayissi is one of the few to consistently show on the Haute Couture calendar.

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FashionPROTOChic TeamFebruary 13, 2024Imane Ayissi, Haute Couture, Spring Summer 2024
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